TimeWarner: More TV content on the internet but not free

In a striking move, Time Warner CEO Jeff Bewkes' announced his company will be putting more TV content on the internet. Time Warner's cable properties include CNN, HBO, Cartoon Network and TNT. In the move, announced March 2, 2009, Bewkes declared Time Warner's content would be made available on Hulu, MySpace, Yahoo TV or YouTube. The caveat is...

Content will not be entirely free. Users will be required somehow to prove they are cable subscribers, thus strengthening the bond with traditional TV cable distribution, which accounts for nearly 50% of the revenue streams to programmers (from cable subscription fees). Ad advertising revenues plummet with the ongoing recession, Bewkes' move is particularly smart because cable subscription is one of the few remaining models where viewers willingly pay for content.

For the full original article on Ad Age, click here.

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