1/10/2011

Simplicity is powerful

The designers at the blog site "A2591" remind us that letting your product speak out for itself can be very powerful.

Take a moment to think how this impacts the way you design your PowerPoint presentation or your analytics dashboard. Let your product speak for itself (you in the case of a presentation, your data in the case of a dashboard). If you find you need to rely on embellishments (text, data or graphics) you have entered the arena of chart junk and you should start reading up on Ed Tufte's musings on that topic!

Of course there are some brands that are not well established (and there are one or two examples I do not like on the A2591 site). If you find you do not have a good message (as a presenter) or the data does not speak for itself (dashboard/analytics) then you should think twice if you are in front of the right audience or ready for prime time!

9 comments:

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