How to SWOT?
The fundemental elements of SWOT are the four quardrants mentioned above. Notice: Strengths and Weaknesses are internal facing (where does my company lack or enjoy certain skills, capabilities, scale, knowledge, technology etc) whereas Opportunities & Strengths are external facing (the market, economy, competitors, etc). Here is what yours might look like:
Typically you will have a few folks together in the room to brainstorm through these items and settle on the four blocks of the SWOT. Now comes the fun part: what do you do with this information?
Next you brainstorm strategies to:
- Use your (internal) Strengths and take advantage of (external) Opportunities (SO Strategies)
- Overcome (internal) Weaknesses by taking advantage of (external) Opportunities (WO Strategies)
- Use (internal) Strengths to avoid (external) Threats (ST Strategies)
- Minimize (internal) Weaknesses and avoid (external) Threats (WT Strategies)
Here is how you would lay this out:
Why don't you share your own implementations/ideas in SWOT analysis?