With the launch of Windows 7 apple has just gained an unlimited supply of ammunition for their never ending microsoft-bashing campaign. The latest is a great example of a site takeover in which the full video ad is split to two parts: the apple/mac guys talking and interaction with another video panel on the top of the page. Here is the link:

http://www.digitalbuzzblog.com/ny-times-takeover-apple-switcher-cams/