With early customer difficulties in using Vista, Microsoft trying to revive the Windows brand identity and respond to Mac vs. PC ads which poke fun at Window's latest operating system.
The advertisements feature humorous conversations between Seinfeld and Bill Gates and the initial spot made its debut tonight during the NFL Kick-Offs, titled "Future Delicious".
The campaign was developed by ad agency Crispin, Porter + Bogusky at an estimated cost of $300 million. But can Microsoft's market woes be addressed with another marketing campaign?
Microsoft will begin hiring "window gurus" who ill be stationed in Best Buys and Circuit City Stores to assist customers. Already 150 of these "Gurus" were hired in anticipation of this year's holiday season.